In the fast-paced world of business, it’s often said that “what gets measured gets managed.” Yet, many Australian small to medium enterprises (SMEs) are flying blind, unable to interpret their own financial data effectively. This gap isn’t just a minor inconvenience—it’s a silent killer. According to the Australian Bureau of Statistics, approximately 24% of new businesses fail within their first three years. One of the top culprits? Poor financial management​​.

In creative services, you live and breathe ideas, innovation, and artistry. But let’s be real—cash flow issues can bring even the most creative business to a grinding halt.

Here’s the challenge: Your projects are unpredictable. Payments get delayed. Costs sneak up when you least expect them. And despite the buzz around your work, you might find yourself thinking:

“Why does it feel like we’re always chasing cash?”

When we first started ClarityCounts, we didn’t just set out to build another financial service. We had a mission—to tackle a problem we saw far too often: small and medium-sized business owners overwhelmed by their finances, unsure how to navigate the complexities of cash flow, forecasting, and profitability.

Running a successful business requires more than intuition—it demands a deep understanding of your numbers. By tracking the right financial metrics, you can make informed decisions that drive profitability and ensure long-term sustainability. Here are five key metrics every business should monitor to stay on top of their game.