In creative services, you live and breathe ideas, innovation, and artistry. But let’s be real—cash flow issues can bring even the most creative business to a grinding halt.

Here’s the challenge: Your projects are unpredictable. Payments get delayed. Costs sneak up when you least expect them. And despite the buzz around your work, you might find yourself thinking:

“Why does it feel like we’re always chasing cash?”

When we first started ClarityCounts, we didn’t just set out to build another financial service. We had a mission—to tackle a problem we saw far too often: small and medium-sized business owners overwhelmed by their finances, unsure how to navigate the complexities of cash flow, forecasting, and profitability.

Running a successful business requires more than intuition—it demands a deep understanding of your numbers. By tracking the right financial metrics, you can make informed decisions that drive profitability and ensure long-term sustainability. Here are five key metrics every business should monitor to stay on top of their game.